This was my third vehicle purchased from Ken Nelson. The price was fair, the procedure went well, everyone was polite and professional. The sales rep, Chris Morgan, spent several months looking for a vehicle that would fit my needs. With his patience, one was found. I highly recommend Chris to anyone looking for a new or used vehicle. He did a great job finding mine. I'm happy with the purchase and driving the vehicle is quite an experience with all the new technology on it.

The transaction was smooth and I will definitely recommend this dealership especially to Mr. Brandon Yeager I’ll give 101 rate.

We purchased a new Traverse. Morgyn Bailey was our sales rep and did a great job of walking us thought the process and getting us taken care of. Also answered question we had later after the sale.

I purchased a 2019 Chevy Equinox from Denny. I received quality care and was taken through the process quickly and smoothly. Clayton in finances did a thorough job of explaining the vehicle service contract options. The entire staff was very courteous.

i purchased a new 2025 sierra. Denny and his staff treated me very good. they found the truck I wanted and was able to get it fast and close the deal.

We purchased a used 2021 vehicle from Ken Nelson Auto Group. I put in a request for information on the vehicle via their website and Brandon called my within 10 minutes. We drove in the next morning and he had it waiting for us at the door for a test drive. The offered us a good trade value for our vehicle and that made it an easy decision to make the trade. Good price, good trade value and easy financing. A+

I took my granddaughter to look at a vehicle at Ken Nelson’s. Our salesman was Peter Powers He did an awesome job of explaining the process and making sure that we felt comfortable. I would recommend any one who is looking for a vehicle to contact Peter. Peter thank you very much for everything. Dale B

Just bought a new truck from Morgyn Bailey and just wanted to say that my buying experience was very positive as she kept in contact with me through emails, texts and phone calls in a timely manner as well as was very patient with me to assure that I drove away happy in my new vehicle. Together Morgyn and Chad have definitely went above and beyond and will be returning to them at Ken Nelson for future vehicles when needed.

I’ve always have had good service with Ken Nelson, And as always Peter Powers has taken care of me on multiple car deals!

Do not patronize this business. Especially the service department. You will be lied to and cheated. Buyer beware. Incompetance rules.

Brayden and the staff were very pleasant to work with. We would do business with them again!

Ken Nelson Auto group is one of the best dealers from whom I’ve purchased a car in over fifty years. Austin and Kyle were cooperative, helpful, and professional at each phase of the transaction on a 2023 Nissan Rogue SL. Kyle communicated with by email in a timely, precise, and concise manner. Austin delivered the car to our home in Freeport after having it attended to as part of the deal. He demonstrated everything he could about the car’s interior features to my wife in a patient way. A week after we took ownership, Austin placed a courtesy follow-up call that was much appreciated. Look no further than Ken Nelson in Dixon. You’ll be happy you did! 5 stars.

Great place to do business with! I would recommend this dealer to anyone looking for an honest auto dealership. . Everyone that I worked with were so very nice and down to earth. It was such a pleasant change from the other dealers. I will definitely return for another purchase when the time comes.

My parents and I had a great first experience at Ken Nelson. The staff really made an effort to know our budget, wants, and needs in a vehicle and really tried hard to have us leave with something we would love. Chris, Jamie, and Brett were all super helpful throughout the entire process.

We bought a car purchased the extended warranty for a Nissan rogue the sales guy made it clear for repairs with this warranty we need it to be serviced here....had a bad sensor had it towed there from in town part got replaced a few days later same problem happens as before but we're in rockford so going by what the sales man said we had it towed to dixon $300 bill because we were under the impression it HAD to be serviced at ken nelson....the service guy explained that was not true....great so he said it was the same part and Nissan would cover $130 and that was guaranteed and that the service manager would just have to sign off on it. A few MONTHS later we call no call back so we stop in just to have the manager tell us ohh sorry I was just about to call you...IM SURE either way sorry dont see that happening and basically found out everyone here Is just spinning us and will lie to your face about customer service first and last car I plan to buy from this place....don't bother!!!